One of the key outcomes from this project was to learn new skills. As an illustrator in this group it was necessary for me to learn more about animation techniques. For example, the video below was an animation I created to show a tree growing which could have been used in our TV ad. For this, I created the frames in Photoshop and the final outcome was exported as a rendered .MOV file to view in Quicktime. In order to view the animation properly on a HD widescreen display it was necessary to ensure the file was 1080 pixels wide.
I only used purple as a background colour because purple is opposite green on the colour wheel and I thought that these two colours could work together.
Our first attempt at animating our storyboard was using stop/motion animation using cut outs (Prepared by me, Mindy and Abigail) of the elements of the storyboard.
This can be found using the following link to the web site of Riz Khan one of our group animators:
Even though it may look a little "handmade" (Because it was), I actually thought that this quality actually fitted with the tone of voice we were looking for. I thought it was in keeping with the simplicity of the product we were trying to advertise.
In the end we decided to take a more refined approach and the final TV ad was completed using Adobe After Effects for which I attended a workshop to familiarise myself with the basics.
Of course we needed some music for the TV ad. We decided that a soft piece of music possibly using a piano and harp would be suitable. Mindy found some copyright free music which we agreed to use:
Even though the above video was not in reality my own work, I feel that I have learnt something about the software which has encouraged me to learn more about it and I wish to use this in the future to create my own animations.
Equally, I was sufficiently encouraged by what we achieved in the stop/motion animation and this too will be another tool I can use where appropriate.
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