Ad Campaign - Mindy Teo

Promotional gifts make  a fantastic marketing strategy for branding.

Giving out the balloons and stickers at places such as supermarket when having a product sampling or shopping centre might appeal to the wide audience.

It is also a low cost and effective method to promote  branding and products.

Ambient marketing allows a business to create brand recognition without necessarily pushing their products.

Bus stop advertising is a great way to gain exposure for the product or service. People have to wait until the bus arrives and do not have anything to do besides waiting. Also, advertising at bus stop could have catch a  pedestrians's attention as well.

The inspiration came from the Dancing Grass Van of London- owned by renegade smoothies makers Innocent. The vans are covered in real, growing grass and can often be seen around the city making deliveries.

Despite an overall dip in traditional advertising, caused by the growing online and new media spending, billboard advertising is still in remarkably good health.  Furthermore, there's no promotion bigger than a billboard and there's no doubt they catch the eyes of passers-by.

These billboards were done using  the same concept as the poster. The amount of text used is less and brings out the strong branding of our product which still providing useful information.  The simplicity of the design could easily grab people's attention and the message of the products is clear.

Sport's campaign

Become a sponsor for a sporting activity  that is associated with a healthy lifestyle.